World Building is an interdisciplinary design research practice that creates richly detailed, holistic environments (storyworlds) before the story, allowing narratives to emerge organically from the world's deep structure, integrating technology, art, and storytelling to envision future possibilities and solve real-world problems. It's a system for developing coherent, imagined worlds with history, culture, and logic, moving beyond traditional film design to generate emergent narratives and immersive experiences across media

Listen to how we employed world building to imagine the future of Kansas City neighborhoods.

Listen to the Hatch Heartland podcast on world building with originator Alex Macdowell, Mark Beam, Megan Elliot, Ash Smith and Jenn Stein HERE.