Produced and directed by Laura Merianas and Affonso Goncalves.
BeDo, founded by Marc Mathieu sought to enable individuals, companies, and NGOs to recruit, engage, and retain potential supporters to power social action platforms and causes. Working with top advertising agencies, BeDo sought to pioneer a model that combined traditional page view and click-through tracking around an individual’s and organization’s initiative toward doing good. It also helped make corporate volunteer programs more visible and viable.
This video shows what was really happening when we launched SOCAP in 2008 the year the market crashed. Remember Greenspan's admission?!?! A period piece :-)